ANALYSIS OF MARKETING ACTIVITIES OF TOURIST INFORMATION CENTRES

• Matusikova, D.
• Gburova, J.

Abstract:

Marketing activities and their utilisation are inevitable part of almost all companies operating in current high competitive market. If the company wants to be successful and sell their goods and services, it needs to be visible for its potential customers. To support demand and product offer the implementation of tools of marketing and communication mix is important. Tourism sector is no exception. The main aim of the article was to focus and point out the marketing tools and activities that are used by tourist information centres even they are generally not private establishments, but the one from the public sphere. Even though their activities are more than important to increase the tourism movement and attract more and more visitors or tourists to see the potential of the town or of the region. Presented paper brings analysis results as well as overview of marketing activities at the example of tourism information centres or tourist information boards in chosen country. In this case it was Slovak republic. The research was carried out on the basis of a questionnaire as main tool. Through the mathematical and statistical methods the results of the survey were evaluated to reach the main aim of the paper. Conclusion brings the cognition that the tourist information centres are pushed to be active in case they want to support tourism development especially in smaller towns. Their portfolio of activities should be as wide as possible if they want to be successful.

SGEM Research areas:

• SOCIAL SCIENCES: Section Economics and Finance

Year:

2018

Type of Publication:

In Proceedings

Keywords:

Marketing in tourism; tourist information centers; marketing activities; modern marketing tools; tourism sphere.

Volume:

18

SGEM Book title:

5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

Book number:

1.3

SGEM Series:

International Multidisciplinary Scientific Conference on Social Sciences and Arts-SGEM

Pages:

483-490

Publisher address:

51 Alexander Malinov blvd, Sofia, 1712, Bulgaria

SGEM supporters:

Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts & Letters; Ac

Period:

26 August – 01 September, 2018

ISBN:

978-619-7408-63-8

ISSN:

2367-5659

Conference:

5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, 26 August – 01 September, 2018

DOI:

10.5593/sgemsocial2018/1.3/S04.059