A STUDY OF THE USE OF SOCIAL MEDIA IN HIGHER EDUCATION INSTITUTIONS IN BULGARIA

  • Parusheva, S.
  • Aleksandrova, Y.
  • Petrov, P.
Abstract:
Social media have become a driver for substantial changes in a number of fields, including business, education and learning practices. They are present in a dominating way in lives of young people in Bulgaria. This study examined the university students’ perceptions/adoption of social media based on the example of the students at the University of Economics – Varna (UE-Varna), Bulgaria. Data was collected and analyzed from online survey of 378 undergraduate students both from bachelor and master degree programmes. This study found that social media are enjoying getting much attention from the students. Almost 100% of respondents possess a Facebook account, and every second student has an account also in YouTube, Google+ and Instagram simultaneously. Most frequently visited are Facebook and YouTube – above 90% and 67% of the user respectively log in daily. This intense presence motivates our study whether state HEIs, teaching students mainly in the fields of social, economic and legal sciences use the potential help of social media in education adequately. One of the possibilities is examined - through the use of Learning Management Systems (LMSs) and integrated social media tools by universities. The results of the study reveal the majority of state HEIs use two LMSs - Moodle and Blackboard Learn, which possess integrated social media tools like discussion forums, chat, wikis, internal messaging, creating a learning groups, collaboration tools, etc. Counting on those incorporated in LMSs social media practices Bulgarian HEIs have the possibility to stimulate and motivate the participation, engagement, collaborative learning of students in formal higher education and to achieve better teaching and academic results.
SGEM Research areas:
Year:
2017
Type of Publication:
In Proceedings
Keywords:
Web 2.0; Social media; Higher education institutions; Learning Management Systems; Integrated Social media tools
Volume:
17
SGEM Book title:
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Book number:
4
SGEM Series:
International Multidisciplinary Scientific Conference on Social Sciences and Arts-SGEM
Pages:
19-26
Publisher address:
51 Alexander Malinov blvd, Sofia, 1712, Bulgaria
SGEM supporters:
Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts & Letters; Ac
Period:
24 - 30 August 2017
ISBN:
978-619-7408-16-4
ISSN:
2367-5659
Conference:
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017, 24 - 30 August 2017
DOI:
10.5593/sgemsocial2017/14/S04.003
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