VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

  • Minyar-Beloroucheva, H. A.
  • Sergienko, P.
Abstract:
The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie
SGEM Research areas:
Year:
2021
Type of Publication:
In Proceedings
Keywords:
PR communications; promotion; press releases; food brands
Volume:
8
SGEM Book title:
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Book number:
1
SGEM Series:
SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
Pages:
659-666
Publisher address:
Vienna, Austria
SGEM supporters:
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
Period:
19 – 22 August, 2021
ISBN:
978-3-903438-00-2
ISSN:
2682-9959
Conference:
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 19 – 22 August, 2021
DOI:
10.35603/sws.iscss.2021/s10.64
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