GENRE CHARACTERISTICS ADVERTISING BOARD OF THE NEWSPAPER «SIBERIAN SHEET»

  • Vukhrustyk, M. S.
  • Petrova, T. A.
  • Tokareva, E. Y.
Abstract:
The subject of this analysis have become advertising texts learned from the newspaper «Siberian piece» of the late XIX – early XX century, holdings by GBUTO «State Archives in Tobolsk». The purpose of research is to describe the genre and thematic characteristics of advertisements on the basis of the national newspaper Tobolsk provincelate XIX – early XX century«Siberian leaf». A new study believe the description of the formation of stable genre characteristics Russian advertising based on a regional character, while significant is the impact of cultural factors inhabitants of Tobolsk name of the period on the structure of newspaper advertising text. The methodological basis of the research were the principles of the research approach to the text - System and historicism - according to which, the ad text seen as a source of diverse multi-level information from the standpoint of the unity of content and form. In this project were integrated the sources lingo and functional and stylistic approaches, components together linguistic textual analysis of the material. In connection with these areas in the following methods: a targeted sampling, descriptive, comparative. As a result of the linguistic analysis of advertising texts central Siberian newspaper revealed the specifics of Russian advertising turn of the century, its structure and main genre characteristics thus determined Tobolsk place advertising in the formation of the Russian literary language in the Urals. Field of application the study results is determined by the ability to use them in the further study of the history of Russian journalism, reading of special courses connected with problems of linguistic study of local lore, source, historical style.
SGEM Research areas:
Year:
2016
Type of Publication:
In Proceedings
Keywords:
advertising texts; genre characteristics; regional historical style.
Volume:
16
SGEM Book title:
3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016
Book number:
3.2
SGEM Series:
International Multidisciplinary Scientific Conference on Social Sciences and Arts-SGEM
Pages:
427-434
Publisher address:
51 Al. Malinov blvd, Sofia, 1712, Bulgaria
SGEM supporters:
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
Period:
24 - 30 August, 2016
ISBN:
978-619-7105-77-3
ISSN:
2367-5659
Conference:
3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016, 24 - 30 August, 2016
DOI:
10.5593/SGEMSOCIAL2016/B32/S10.054
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