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Most recent articles


Most recent articles


FAN CULTURES IN THE 21st CENTURY: A MEDIA STUDIES PERSPECTIVE

J. Radosinska, S. Micova
Friday 9 November 2018 by Libadmin2018
ABSTRACT One of the most important characteristics of media communication in the 21st Century is the active participation of media audience members in creating cultural meanings. The scholarly article deals with a particularly important way media audiences actively participate in media culture (...)


EVALUATION OF EXHIBITION ACTIVITY IN RUSSIA BASED ON THE MODIFIED CORRELATION COEFFICIENT

O. Bashina,Y. Tsaregorodtsev, O. Sereda, A. Fedoseev
Friday 9 November 2018 by Libadmin2018
ABSTRACT Exhibition business today performs many functions: with the help of exhibitions, an information field is formed, intensification of business communications is provided, jobs are created, and, what is especially important, contributes to the acceleration of innovative processes and the (...)


DIGITAL TRANSFORMATIONS ON THE ADVERTISING MARKET IN RUSSIA

N. Trubnikova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The article explores one of rapidly growing segments of the global as well as Russian economies - the advertising industry and its digital changes which lead to a transformation in its structure. The article deals with the system-forming character of digital drivers which change the (...)


DIGITAL NATIVES & INTRAPERSONAL COMMUNICATION

S. Veinberg
Friday 9 November 2018 by Libadmin2018
ABSTRACT Intrapersonal communication is classed as being the exchange of information with oneself through a process of internal vocalisation and reflective thinking. It is an important element of the human communication process, one which triggers the starting position for communication (...)


DEVELOPMENT OF CHANGES IN THE ORGANIZATION OF WORK IN CURRENT EDITORIAL TEAMS

J. Visnovsky, K. Kubikova
Friday 9 November 2018 by Libadmin2018
ABSTRACT Information communication technology’s and online journalism’s advancement has led to significant changes in editorial work organization, as well. A specific online editorial office, where employees are taking care only about online editions, social networks and other new distribution (...)


CULTURAL TOURISM IN EGYPT. MOBILE APPLICATION AS ADVERTISING COMPONENT

M. C. Voicu
Friday 9 November 2018 by Libadmin2018
ABSTRACT Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to (...)


COMMUNICATING AN UNPOPULAR EUROPEAN TOPIC: THE REFUGEE CRISIS REFLECTED BY ROMANIAN MEDIA

M. Cernicova-Buca
Friday 9 November 2018 by Libadmin2018
ABSTRACT The European refugee crisis of 2015 caught Romanian media off guard: for the first time a European topic was perceived as highly controversial and unpopular with the Romanian public. Based on monitoring five media outlets (two quality papers, two tabloids and one news platform), the (...)


ANTHROPOMORPHIC BRAND PRESENTERS: THE HOG AND THE STAG IN ROMANIAN ADVERTISING

M. Cernicova-Buca
Friday 9 November 2018 by Libadmin2018
ABSTRACT Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of (...)


MULTISENSORY ASPECTS OF PLAY

Z. Fabry-Lucka, P. Janosko
Friday 9 November 2018 by Libadmin2018
ABSTRACT The paper presents the results of the first phase of research focused on the evaluation of effective factors of multisensory approaches in the field therapeutic education. The research focuses on -qualitative observation of interventions in people with autism spectrum disorder that (...)


KNOWING THE FAMILY – THE BASIS FOR THE DEVELOPMENT OF TEACHER’S COOPERATIVE COMPETENCE

E. Mendelova, H. Zelena
Friday 9 November 2018 by Libadmin2018
ABSTRACT The article focuses on the professional competence of the teacher to cooperate with the family of the pupil. It emphasizes the importance and meaning of the cooperation in the primary and secondary environment of the individual. The authors analyse the cooperative competence of the (...)

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