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DOI: 10.5593/sgemsocial2014/B41/S15.103

OBJECTS OF ADVERSITY: CONTEXTS OF A MATERIAL RECONTEXTUALIZATION

M. D. Brandao
Saturday 1 November 2014 by Libadmin2014

References: International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, www.sgemsocial.org , SGEM2014 Conference Proceedings, ISBN 978-619-7105-30-8/ ISSN 2367-5659, September 1-9, 2014, Book 4, Vol. 1, 849-856 pp

ABSTRACT
The mood for the imagination and inventiveness in Brazil recreates every moment many other "Brazils" that retakes and reinvent traditions, weaving an amalgamated diversity with festivity and affection among transitions, courage and hope tempered with grace and spontaneity that at the same time reaffirms our identity on every small step of citizenship in the streets, homes and institutions. This "brazilianness" that renews and enriches our culture is highlighted here in this text that focus on the inspiration on curious objects made of recontextualized materials in the main urban centers. It is a world that supports a completely different design that could be labeled as good design in where artifacts gain contours as companions of simple everyday experiences in urban life, while capturing the relationship between individual and object transformed into a predicate of own survival.
The aim of this study draws attention to the issue of human material experience, more specifically to the recontextualization processes of waste materials by the less favored categories of major urban centers, where material shortage is identified as a motivating factor for inventiveness of individuals in a real kind of popular design.
The here problematized issue that transfigured the "brazilian way" under an empiricist glimpse, records unusual ways of dealing with situations that arise from lack of materials, from truly spontaneous and intuitive improvised solutions in which objects connect individuals with his own realities according to their unconventional techniques or even from the total absence of them. This approach exposes artifacts and subjects in a mix that provides new directions and renewed reflections on this fantastic physical universe so present in the everyday life of main cities.

Keywords: popular design, material culture, material recontextualization

PAPER DOI: 10.5593/sgemsocial2014/B41/S15.103: OBJECTS OF ADVERSITY: CONTEXTS OF A MATERIAL RECONTEXTUALIZATION

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