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DOI: 10.5593/SGEMSOCIAL2015/B11/S1.004

ASPECTS INFLUENCING HABITS OF INFORMATION EXCHANGE IN LATVIAN COMPETITIVE ENVIRONMENT

A. Cekuls
Tuesday 15 September 2015 by Libadmin2015

References:
2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, www.sgemsocial.org , SGEM2015 Conference Proceedings, ISBN 978-619-7105-44-5 / ISSN 2367-5659 , Aug 26 - Sept 01; Book 1, Vol. 1, 25 - 32 pp

ABSTRACT
The purpose of this paper is to explore aspects influencing habits of information exchange in Latvian competitive environment. The study on implementation of competitive intelligence management in companies indicated the trends that employees of Latvian enterprises lack motivation to exchange information.
Tasks of the study were to explore on the basis of the review of scientific sources and study aspects influencing habits of information exchange in Latvian organisations. For this particular study, the focus group is selected as the most appropriate data collection method for high-quality research.
To find out individuals’ opinions and attitudes two focus group discussions were carried out. Members from various industries and with different employment period were included in discussion groups. In aggregate, opinions of the employees from 41 different companies were summarised regarding the aspects affecting the process of information exchange.
Several studies show that knowledge exchange within organisation is promoted by organisational culture and personal values. The research in Latvia revealed that successful turnover of information is not facilitated by mutual distrust among employees. Organisations with low levels of trust are fighting an uphill battle when trying to implement new operating principles and processes.
From the aspect of information turnover, organisational culture reflects the way of spreading knowledge or differences across the organisation, as well as the values. Confidence as an advantage of communication turnover was also highlighted by Latvian respondents in the survey for the role of organisational culture in the implementation process of technology.

Keywords: information exchange, competitive intelligence, trust, organisational culture