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DOI: 10.5593/SGEMSOCIAL2016/B12/S02.018

ANTICIPATION OF MEDIA AUDIENCES’ ATTITUDE TOWARDS THE PRESS AND ONLINE NEWSPAPERS

J. Visnovsky
Monday 26 September 2016 by Libadmin2016

References: 3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016, www.sgemsocial.org, SGEM2016 Conference Proceedings, ISBN 978-619-7105-71-1 / ISSN 2367-5659, 24 - 31 August, 2016, Book 1 Vol. 2, 141-148pp, DOI: 10.5593/SGEMSOCIAL2016/B12/S02.018

ABSTRACT
Online journalism has become a significant kind of journalistic work quite quickly – media producers as well as recipients of journalistic products have had relatively little time to accept this new situation on the media market. The last two decades have shown that the typology of newspaper reading (and reading as such) is changing dynamically, as well as the attitude of the readers towards the written word – undoubtedly under the influence of rapid development of information technologies or rather as a result of their everyday use. Whilst the traditional newspapers are currently read mostly by people belonging to older and middle-aged generations, younger audiences tend to read news on the displays of their mobile phones or tablets or, eventually, follow the media organisations’ accounts on online social networks. The relationship of media audiences to journalistic products – the press as well as online newspapers – and their reception are determined by a wide spectrum of factors associated with content arrangement, forms of its public presentation but also by individual reading processes that are different for every media audience member. The study, which presents the results of quantitative research on perception of the traditional and online newspapers from the viewspoint of the media audiences (the research sample consists of 616 individual respondents), aims to identify various differences between perception routines related to reading the traditional newspapers and online news. The author is interested in finding out how the recipients perceive and evaluate the press and online newspapers, their positive attributes and deficiencies, how much time do they spend reading news, etc.

Keywords: print newspapers, online newspapers, new media, recipient, journalistic unit

PAPER DOI: 10.5593/SGEMSOCIAL2016/B12/S02.018 ; ANTICIPATION OF MEDIA AUDIENCES’ ATTITUDE TOWARDS THE PRESS AND ONLINE NEWSPAPERS

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