THE SIMILARITIES AND DIFFERENCES IN TAKING RESPONSIBILITIES OF LARGE COMPANIES AND SME’S
References: 3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016, www.sgemsocial.org, SGEM2016 Conference Proceedings, ISBN 978-619-7105-76-6 / ISSN 2367-5659, 24-31 August, 2016, Book 2 Vol. 5, 889-896 pp, DOI: 10.5593/SGEMSOCIAL2016/B25/S07.116
The study presents the results of a qualitative research, this research is to complement and support an earlier study was established. Previously studied by a research corporate social responsibility in Bihor (Romania) County companies a questionnaire consisting of three parts in the first part, I researched the company’s commitment to social programs towards the, in the second part I was curious towards the attitudes of managers about CSR, in the third part I focused on the corporate demographic issues and relationships and through this I tried to link the previous two parts. Through the process of the research, I found that the companies surveyed are very positive about a five-point Likert scale to test attitudes of the vast majority achieved level 4 and 5. In a positive attitude as proof / disaproove made from this study.
In-depth interviews with leaders made in small, medium and large companies. In earlier empirical studies can not be found these three stage comparison. The results show that the lack of cultural embeddedness determines a lack of commitment to various social programs in companies. In small and medium enterprises, only the owner / manager of personal values, belief determines the amount of money allocated. The big companies are acting in accordance with the foreign parent company with the requirements of domestic companies, but only depending on the degree of social expectations. In the case of SME`s used in most cases, the programs oriented towards the internal stakeholder (workers) were less likely to outside, society, culture, environment. In the large enterprises in both directions of social participation as in the program can be found, but fewer cases of strategic, proactive, profit proportionate manner.
Keywords: large companies, SME`s, CSR, stakeholder
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