Z. Senuk, L. Boronina, A. Liybenko, J. Vishnevsky, V. Yagodin
Tuesday 10 April 2018 by lib_admin

References: 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, www.sgemvienna.org, SGEM2018 Vienna ART Conference Proceedings, ISBN 978-619-7408-30-0 / ISSN 2367-5659, 19 - 21 March, 2018, Vol. 5, Issue 1.1; 43-50 pp, DOI: 10.5593/sgemsocial2018H/11/S01.006


The most important instrument of global governance is social media technology. Women’s magazines, as a tool of these technologies, especially in demand in the event of a long process of reformatting the mass consciousness. Young women in Russian society are the most socially active and educated part. Their values and social ideals define the paradigm of the future culture of the next generation in Russia. In this sense, young women are the target audience for the use of social technologies suggestion coordinated universal ideal for the implementation of social management. International magazine «Cosmopolitan» is the brand and the most widely read of the popular women’s magazines in the Russian target audience. The second generation of women experiencing its influence throughout their youth. The magazine promotes universal global social ideal.
This article discusses the technological capabilities of women’s magazine in the global social management of mass consciousness and behavior of young women. The main task - to determine the current state of value orientations and current social paradigm of the ideal female students of the Ural Federal University and reveal the technology of its formation.
Research analysis was performed with methods of analysis of documents, data integration, Conclusions of researchers also relied on data from the expert survey of students of the Ural Federal University.
It has been revealed that there are contradictions between the official Russian ideal and the actual model in the women’s mass consciousness. Modern social ideal female students of UrFU contains an essential component of the global universal social ideal. This is proof of the effectiveness of women’s magazines for the transformation of value orientations of young women towards universalization. This allows you to further enhance the ability of global social management of Russian society.
This article has been suggested about the possible areas of use of the results.

Keywords: social ideal, global social management, mass consciousness, culture paradigm.

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