TO BE OR NOT TO BE MAINSTREAM? ATTRIBUTING OWN VIEWS TO OTHERS WHEN APPRAISING UNIQUE AND ORDINARY OBJECTS

References: International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, www.sgemsocial.org , SGEM2014 Conference Proceedings, ISBN 978-619-7105-22-3 / ISSN 2367-5659, September 1-9, 2014, Book 1, Vol. 1, 547-554 pp

ABSTRACT
Social projection is a ubiquitous phenomenon representing attribution of own beliefs and evaluations to others. In a between-subject experiment (N = 61) and a correlation study (N = 80) we tested whether social projection is susceptible to framing (original versus typical) and which individual characteristics predict its level or guide its occurrence. In this regard, we tested indicators of perceived similarity to a target group, need for uniqueness, socio-demographic parameters, cognitive reflection, open-minded thinking and epistemic beliefs.

Keywords: social projection, unique objects, framing, individual differences