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Papers SGEM2018

All papers published in this subsection are part of SGEM2018 Conference Proceedings (ISSN 2367-5659).The SGEM2018 Conference Proceedings is indexed by Clarivate Analytics, ISI Web of Science (former Thomson Reuters, ISI Web of Knowledge), EBSCOHost, ProQuest and is in the process of evaluation and indexation by SCOPUS, ELSEVIER. Every paper is registered in CrossRef database and has its own DOI (Digital Object Identifier). Papers could be also found via Mendeley, CiteULike and Google Scholar.

Articles in this section


LINGUACULTURAL IDENTITY AS A FACTOR OF NEGATIVE IMPLICATION IN BUSINESS AND PROFESSIONAL COMMUNICATION (Papers SGEM2018)

E. N. Malyuga
Friday 9 November 2018 by Libadmin2018
ABSTRACT Background information The article investigates the role of negation in business discourse, which complies with the communicative code of conduct. It doesn’t always permit conversational participants to directly express disagreement, discontent or denial, which fact bespeaks the need (...)


LINGUISTIC APPROACH TO MODERN PROMOTION AND BRANDING (Papers SGEM2018)

E. Y. Rozhina, I. V. Selivanova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The paper presents a logical continuation of the previous collection of articles about naming. This study is devoted to a complex analysis of the company naming and slogans on the basis of theoretical concepts and research experience. The structure of the research-based article (...)


LINGUISTIC MEANS OF INFORMATION DISTORTION (Papers SGEM2018)

R. Avedova, Z. Bronzova, S. Maximets, L. Vodyanitskaya
Friday 9 November 2018 by Libadmin2018
ABSTRACT The purpose of research is to investigate information distortion linguistic means used by the printed and electronic media sources to manipulate the reader and form desirable by the addressee perception of reality. Among basic linguistic tools widely applied in mass media to shape the (...)


LINGUISTIC MODELING OF PRAYER TEXTS SPACE(BASED ON GERMAN-LANGUAGE MATERIALS) (Papers SGEM2018)

N. Urazayeva, E. Morozov, Y. Gamper
Friday 9 November 2018 by Libadmin2018
ABSTRACT The article deals with the specificity of space model in the language world view of a religious person from the position of cognitive linguistic in light of anthropocentric approach. The study is based on the materials of canonical prayer texts from the Bible and modern prayers. As a (...)


LINGUO-CREATIVE POTENTIAL OF ENGLISH LOAN WORDS IN THE NON-STANDARD LEXIS OF THE MODERN RUSSIAN LANGUAGE (Papers SGEM2018)

E. V. Prokutina, L. V. Ostanina, E. N. Ermakova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The vocabulary of any language is enriched not only at the expense of its own resources, but also through borrowing. The current activation of the borrowing process in the Russian language, mainly from the English language, is a natural consequence of globalization, language contacts (...)


MAJOR FEATURES OF THE CONCEPT ‘ROAD/WAY’ IN THE NOTIONS OF A RUSSIAN AND LATVIAN LINGUISTIC PERSONALITY (Papers SGEM2018)

E. Isajeva, E. Stankeviva, A.Vasiljeva, J. Semeneca
Friday 9 November 2018 by Libadmin2018
ABSTRACT The interest of linguistics in studying linguistic personality has significantly grown. This phenomenon is special because, in our opinion, under the conditions of global communication and free access to information, human abilities rapidly expanded and there is an obvious growth of (...)


METAPHORICAL DISCOURSE OF RUSSIAN AND CHINESE POLITICAL LEADERS (Papers SGEM2018)

L. Siqi, A. Tsygankova ,M. Nikiforova, N. Segal
Friday 9 November 2018 by Libadmin2018
ABSTRACT Political metaphorology is a research area in modern science, which arose at the intersection of political linguistics on the one hand, and the conceptual metaphor theory (G. Lakoff), on the other. Until the end of the previous century, the undisputed leaders of the considered (...)


METHODOLOGICAL ASPECTS OF TEACHING ROMANIAN AS A FOREIGN LANGUAGE (Papers SGEM2018)

C.-E. Burtea-Cioroianu
Friday 9 November 2018 by Libadmin2018
ABSTRACT The methodology of teaching Romanian to foreign students involves countless aspects of both classical and modern approaches. In this type of teaching approach one must take into consideration certain effective and subtle stratagems in order to make the learning difficulties of lexical (...)


METHODS OF TEACHING ECONOMIC TERMINOLOGY TO STUDENTS OF NON-LINGUISTIC UNIVERSITIES (Papers SGEM2018)

E. N. Malyuga, A. V. Radyuk, Y. O. Mikheeva
Friday 9 November 2018 by Libadmin2018
ABSTRACT Students of non-linguistic universities are currently being exposed to ever more extensive English classes. With this category of students, the least developed methods of teaching Language for Specific Purposes (LSP) are the ones designed to develop the skills of specialised (...)


MORPHOLOGICAL ASPECTS OF EMOTIVENESS IN THE QURʼAN (Papers SGEM2018)

O. Bernikova, O. Redkin
Friday 9 November 2018 by Libadmin2018
ABSTRACT Emotions were always at the heart of the primary nominations. Not a single word was born without a person’s emotions. The linguistic aspect of emotionality has become an integral part of scientific research in various fields of knowledge (philosophy, psychology, linguistics, medicine, (...)


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