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Papers SGEM2018

All papers published in this subsection are part of SGEM2018 Conference Proceedings (ISSN 2367-5659). The SGEM2018 Conference Proceedings is indexed by Clarivate Analytics, ISI Web of Science (former Thomson Reuters, ISI Web of Knowledge), EBSCOHost, ProQuest, ELSEVIER and is in the process of evaluation and indexation by SCOPUS. Every paper is registered in CrossRef database and has its own DOI (Digital Object Identifier). Papers could be also found via Mendeley, CiteULike and Google Scholar.

Articles in this section


EVALUATION OF EXHIBITION ACTIVITY IN RUSSIA BASED ON THE MODIFIED CORRELATION COEFFICIENT (Papers SGEM2018)

O. Bashina,Y. Tsaregorodtsev, O. Sereda, A. Fedoseev
Friday 9 November 2018 by Libadmin2018
ABSTRACT Exhibition business today performs many functions: with the help of exhibitions, an information field is formed, intensification of business communications is provided, jobs are created, and, what is especially important, contributes to the acceleration of innovative processes and the (...)


DIGITAL TRANSFORMATIONS ON THE ADVERTISING MARKET IN RUSSIA (Papers SGEM2018)

N. Trubnikova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The article explores one of rapidly growing segments of the global as well as Russian economies - the advertising industry and its digital changes which lead to a transformation in its structure. The article deals with the system-forming character of digital drivers which change the (...)


DIGITAL NATIVES & INTRAPERSONAL COMMUNICATION (Papers SGEM2018)

S. Veinberg
Friday 9 November 2018 by Libadmin2018
ABSTRACT Intrapersonal communication is classed as being the exchange of information with oneself through a process of internal vocalisation and reflective thinking. It is an important element of the human communication process, one which triggers the starting position for communication (...)


DEVELOPMENT OF CHANGES IN THE ORGANIZATION OF WORK IN CURRENT EDITORIAL TEAMS (Papers SGEM2018)

J. Visnovsky, K. Kubikova
Friday 9 November 2018 by Libadmin2018
ABSTRACT Information communication technology’s and online journalism’s advancement has led to significant changes in editorial work organization, as well. A specific online editorial office, where employees are taking care only about online editions, social networks and other new distribution (...)


CULTURAL TOURISM IN EGYPT. MOBILE APPLICATION AS ADVERTISING COMPONENT (Papers SGEM2018)

M. C. Voicu
Friday 9 November 2018 by Libadmin2018
ABSTRACT Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to (...)


COMMUNICATING AN UNPOPULAR EUROPEAN TOPIC: THE REFUGEE CRISIS REFLECTED BY ROMANIAN MEDIA (Papers SGEM2018)

M. Cernicova-Buca
Friday 9 November 2018 by Libadmin2018
ABSTRACT The European refugee crisis of 2015 caught Romanian media off guard: for the first time a European topic was perceived as highly controversial and unpopular with the Romanian public. Based on monitoring five media outlets (two quality papers, two tabloids and one news platform), the (...)


ANTHROPOMORPHIC BRAND PRESENTERS: THE HOG AND THE STAG IN ROMANIAN ADVERTISING (Papers SGEM2018)

M. Cernicova-Buca
Friday 9 November 2018 by Libadmin2018
ABSTRACT Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of (...)


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