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MODERN ONLINE MARKETING TOOLS USED FOR TOURISM ADVERTISING (Papers SGEM2018)

M. C. Voicu
Friday 9 November 2018 by Libadmin2018
ABSTRACT When you develop businesses in the online environment, there are a number of online marketing tools and strategies that generally you have to use: websites, mobile apps, SEO/SEM campaigns, social media and content marketing, etc. If you have a website, in order to improve your (...)


MILITARY LEADERS´ COMMUNICATION SKILLS DEVELOPMENT THROUGH CONCEPTS OF CONNECTIVE LEADERSHIP (Papers SGEM2018)

I. Mrozkova, I. Nekvapilova
Friday 9 November 2018 by Libadmin2018
ABSTRACT At present, in institutions and organizations, we can see increasing demands on the ability to cooperate and link the individual components of these organizations more closely, which requires leaders to use new leadership strategies. Even traditional complex hierarchical organizations (...)


MEDIAESTHETICS OF YOUTUBE VIDEO (ON THE EXAMPLE OF "DANILA POPERECHNYI" CHANNEL) (Papers SGEM2018)

E. Y. Panova, A. R. Medvedeva
Friday 9 November 2018 by Libadmin2018
ABSTRACT In this study, with the help of aesthetic analysis, we considered the video by blogger Danila Poperechnyi “They are trying to shut me up”. We believe that the video content on YouTube should be viewed from not only communicative positions, but also aesthetic ones. Bloggers trying to (...)


MEDIA THREATS IN THE PERCEPTION AND EVALUATION OF YOUTH PEOPLE (Papers SGEM2018)

A. Sumskaya, Y. Bobrova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The study of media content and its impact on the audience is topical for modern Russian information and communication resources. 33 media threats concerning unmanaged development of media space and 9 methods to minimize harm from the negative influence of media, including social (...)


MEDIA SPACE VISUALIZATION AS A TREND OF MODERN ERA (Papers SGEM2018)

S. Simakova, I. Topchii
Friday 9 November 2018 by Libadmin2018
ABSTRACT Pursuing the goal, which is to examine the influence of information visualization trend that prevails in the modern culture on the existing mediasphere and transformation processes that have been unwinding in the mass communications and mass information domain over the past several (...)


INFLUENCE OF DIGITAL MEDIA ON CHANGES IN PRESENT-DAY CULTURE (Papers SGEM2018)

S. Galik
Friday 9 November 2018 by Libadmin2018
ABSTRACT The author studies in this article influence of digital media on changes in present-day culture. He bases his view on the concept of technological determinism (H. Innis, M. McLuhan, J. Lohisse, L. A. White and others), which says that technology, largely represented by media, changes (...)


INCREASING MANAGERIAL AND COMMUNICATION SKILLS OF CRISIS MANAGERS OF THE JOINT RESCUE SYSTEM (Papers SGEM2018)

M. Tomastik, K. Vichova, E. Hoke, S. Davcikova
Friday 9 November 2018 by Libadmin2018
ABSTRACT The Joint Rescue System (JRS) in the Czech Republic consists of primary and other components. Primary components include the Fire Rescue System, the Police, and the Medical Emergency Service. It is essential for both the core and the other components to co-operate together. For these (...)


GEOLOCATION AND SOCIAL MEDIA FOR ENHANCED RECRUITMENT CAMPAIGNS (Papers SGEM2018)

G. Suciu, C. M. Balaceanu, A. Pasat
Friday 9 November 2018 by Libadmin2018
ABSTRACT Recruitment is one of the main areas that embraced social environments as a universal employment tool, and 92% of recruiters have confirmed its use as part of their employment process. Typical options, such as search engines, are quite limited in providing a fair deal, and therefore (...)


FROM WORDS TO IMAGES OR FROM IMAGES TO WORDS? (Papers SGEM2018)

M. G. Paun
Friday 9 November 2018 by Libadmin2018
ABSTRACT The study "From words to images or from images to words?" is an application of Media and Communication field, Literature and Film Studies in particular. It analyses the short story "Tinerețe fără de tinerețe" ("Youth Without Youth"), by Mircea Eliade, in the film adaptation of Francis (...)


FAN CULTURES IN THE 21st CENTURY: A MEDIA STUDIES PERSPECTIVE (Papers SGEM2018)

J. Radosinska, S. Micova
Friday 9 November 2018 by Libadmin2018
ABSTRACT One of the most important characteristics of media communication in the 21st Century is the active participation of media audience members in creating cultural meanings. The scholarly article deals with a particularly important way media audiences actively participate in media culture (...)


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